The power of social media isn't a new thing. The popularity of various things, has been due to the advent of the social media. The real-time sharing of almost everything online, the eye-catchy things get a lot of attention, through sharing, similar to the word-of-mouth in real-life! The recent one being the maddening popularity of the "Kolaveri Di" song. It had been a sensation on social media, and later on, it caught the attention of the national media, and a huge lot of other people. And there have been various opinions about the song too - not-so-worthy, hilarious, good tune - a mix of everything! But, the truth must be that, it's the sensational popularity of it on the social media like Twitter, Facebook, with the exponentially increasing hits on YouTube, the song became everything. Not that it liked quality though, but the national media would never have played it otherwise. Not that it lacked the quality. But there are lots of other scores which are played
Observe. Think. Respond.